Establishment of a "PIOCELAN"Manufacturing Company in Suzhou, China:
−as reinforcement of the strategic logistics base in our high-functional foam businesses-

"PIOCELAN"establish the 5th Global Base in the Netherlands

A material for used in bumper cores using "PIOCELAN", which is polyethylene / polystyrene compounded foam resin, was adopted in Toyota Motor Co.'s luxury brand "Lexus LS460" model, which was released in September.

To help develop the global business strategies of "PIOCELAN", which is polyethylene / polystyrene compounded foam resin, a logo was devised as part of image strategies for promotion and expansion of sales, both at home and abroad.