News release

Effect of the earthquake in the Pacific Ocean off the Coast of the Tohoku Region of Japan
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We exhibit at K2010, international trade fair for plastics and rubber.
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Establishment of a "PIOCELAN"Manufacturing Company in Suzhou, China:
−as reinforcement of the strategic logistics base in our high-functional foam businesses-
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"PIOCELAN"establish the 5th Global Base in the Netherlands
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A material for used in bumper cores using "PIOCELAN", which is polyethylene / polystyrene compounded foam resin, was adopted in Toyota Motor Co.'s luxury brand "Lexus LS460" model, which was released in September.
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To help develop the global business strategies of "PIOCELAN", which is polyethylene / polystyrene compounded foam resin, a logo was devised as part of image strategies for promotion and expansion of sales, both at home and abroad.
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